The Toys

Buena Vista Pictures Distribution/MovieStillsDb

The toys in Toy Story are up to something. It's apparent that they come alive thanks to the magic in Brave. The toys develop a code of rules, and they find out that human love is an energy source.

Without that love, they lose their purpose and become inanimate collector toys from Buy N' Large.

That company mentioned above plays a prominent role which you'll see later on.