Creative Ways To Engage The Audience

Photo Credit: @favs_series / Twitter

Adult Swim, the channel that airs Rick and Morty, is always looking for new ways to engage with its audience. In an attempt to connect with millennial viewers, the channel uploaded a 22-minute episode of the show to Instagram in 15-second chunks... in reverse order.

That meant that viewers couldn't see the whole episode from the beginning until all the 15-second clips were uploaded. On Facebook Adult Swim called the stunt "our latest frustrating exercise in audience engagement."