Grew Out Of The Subculture

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In 1996, the K-Pop genre grew into a subculture that amassed enormous fandoms of teenagers and young adults.

While the genre remained a subculture for many years, in 2003, it began to take off. It seeped into the Japanese music market, and with the advent of social networking online, it started to become VERY popular. It's quickly taken off in all the Asian countries, and has even started to become very popular in the very competitive American music market.